CAMPAIGN: SAVINGS THERAPY BY BRITA
1 June, 2015
Sorensen has launched a promotional campaign for BRITA in Spain and Portugal. Using the concept of Savings Therapy by Brita, it highlights the three main benefits of the whole BRITA range: time, space and money savings.
The campaign includes the development of above and below-the-line actions, press, exteriors, digital and points of sale, supported by a social media strategy.
From 29 May to 8 August, a promotional action using stands with property development companies will also be carried out in more than 65 Carrefour, Eroski, El Corte Inglés and Continente shopping centres in Spain and Portugal.
Sorensen has taken charge of the whole campaign, including everything from creation of the concept and promotional mechanisms, to implementation throughout the Brita distribution network.