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Pixel Art comes to Michelin

05 noviembre 2013
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Department Interactive

Crash Attack: the app See it to believe it. Or experience for yourself what it’s like being run over by a madman at the wheel. Based on this premise, Sörensen’s Interactive Department has developed the Crash Attack app as part of the road safety campaign of the same name developed by Sörensen for Michelin. With the aim of making young university students aware of the dangers of alcohol, speed and distractions at the wheel, the Crash Attack app places the player in the role of a pedestrian. The aim is to cross from one side of the road to the other, avoiding all the cars driving along the tarmac like madmen. In the style of the successful Frogger game, one of the special features of the Crash Attack app is that players will only have one life with which to try and get through the four levels that make up the game: Death City, Snow Terror, Fast and the Forest and Burning Road.

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