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Sörensen and Michelin launch Crash Attack!

04 noviembre 2013
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Department Events
Cliente MICHELIN

Sörensen and Michelin hit the road to put a stop to all those who drive under the influence of alcohol, at inappropriate speeds or without paying due attention. The target? All the universities they come across along the way. Through various tests and a specially-designed video game, students will be made aware of the dangers and consequences of driving like a madman. For this purpose an advertising style has been adopted which differs from that used previously, with the corporate tone being abandoned in favour of a more laid-back approach which is more likely to appeal to our target audience, in the true style of classic B movies such as “Swamp Thing” or “Invaders from Mars”. As a further enticement, there will also be a prize draw to win free university enrolment for all those who take part in the various tests: Mortal Answer, Whatsapplextric and Crazy Car. Read the news item here: http://www.motorpasion.com/seguridad/crash-attack-una-forma-diferente-de-promover-la-seguridad-entre-los-jovenes/ The app has been designed for IOS and Android and will be available shortly

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