42nd Conde de Godó-Merchbanc Sailing Trophy18 agosto 2015
Merchbanc, the finance group specialising in asset management, sponsored the 42nd Conde de Godó-Merchbanc Sailing Trophy.
This time round, Sorensen participated in the creation of the creative concept and graphics for all the communication materials of the sponsorship campaign, including the micro website invitations, the stand and emailing campaign.
We also devised the strategy for optimisation of the event sponsorship. The first day featured a short sea trip on a motorboat with guests and the press. On the second day, the guests went on an exclusive trip on a catamaran to enjoy the views of Barcelona along the coast.
It has been a real pleasure for Sorensen to participate in this great event and a source of pride to see how amazingly well everything went.