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Christmas app for Asus

08 diciembre 2014
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Pieza asusapp
Department Interactive
Cliente Asus

At Sörensen we helped Asus to "repopulate" the walls of many of its followers on social media in a viral action which was promoted across all social media over Christmas.

Asus users were able to access the app, known as the "Wishes Tree", on their Facebook wall – where diverse actions were carried out to generate traffic – and at an interactive stand set up for the Christmas holidays in several shopping centres in Madrid, Barcelona and Asturias. In the shopping centres, apart from users being shown the latest brand developments, they were also encouraged to use the app and create their own interactive tree.

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