Sörensen news Sörensen News

Experiential events and marketing

13 agosto 2014
  • Comparte
Pieza body shop
Department Events
Cliente BODYSHOP

We launched the new Argan line by the Body Shop brand. To do this Sörensen recreated a Moroccan space in which we showed journalists the features and benefits of the product. It was a highly experiential event with massages, messages with Arabic calligraphy and an extravagant art show using sand. All this inspired by the origins of Argan.

It represents a new experience for all consumers, as this new line has been created using the crops of a cooperative of Moroccan women.

Solicitamos su permiso para obtener datos estadísticos de su navegación en esta web, en cumplimiento del Real Decreto-ley 13/2012. Si continúa navegando consideramos que acepta el uso de cookies.