Experiential events and marketing13 agosto 2014
We launched the new Argan line by the Body Shop brand. To do this Sörensen recreated a Moroccan space in which we showed journalists the features and benefits of the product. It was a highly experiential event with massages, messages with Arabic calligraphy and an extravagant art show using sand. All this inspired by the origins of Argan.
It represents a new experience for all consumers, as this new line has been created using the crops of a cooperative of Moroccan women.