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New campaign for Pilot

30 septiembre 2014
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Pieza pilot
Department Advertising
Cliente PILOT

We’ve just premiered the new TV spot for Pilot!

With a multi-channel campaign intended to reach the young and old, SÖRENSEN also produced all the materials for the point of sale.

Posters, sales stands, blisters for pens... all this under a new positioning and graphic style for this new category. New Pilots Super Grip: the power of colour.

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