Premiere of the new advert for Pilot V513 abril 2016
The running and writing worlds come together through the Pilot V5.
Positioned as the fastest Pilot pen, the ink has been personified in the form of a runner racing across the paper at top speed.
The spot presented a number of difficulties due to the integration of chroma-keying and 3D in post-production. However, the result was highly innovative in terms of aesthetics and concept.