LUZ SHOPPING “HA-HA” SALES

What happens when you see prices reduced by as much as 70% of their usual price? Well, you go into a state of mind approaching hysteria which usually manifests itself in the form of an uncontrollable nervous laugh. The idea for the LUZ Shopping “Ha-Ha” sales came about with the intention of offering an alternative […]
What happens when you see prices reduced by as much as 70% of their usual price? Well, you go into a state of mind approaching hysteria which usually manifests itself in the form of an uncontrollable nervous laugh. The idea for the LUZ Shopping “Ha-Ha” sales came about with the intention of offering an alternative version of the summer sales in order to stand out from the competition. Buses, advertising panels, magazines, social media and offline all form part of the media strategy for a campaign which will at the very least make you laugh.

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